CVS SEXUAL HEALTH
BRAND WORLD CREATION & PACKAGING DESIGN
DESIGNER: Packaging Design > Brand World Creation
WALLACE CHURCH © 2022 CVS.
Expanded CVS into the sexual health category an inclusive mark that balances playfulness with trusted provider. The reimagined heart icon—derived from the CVS logo—doubles as lips, hands, or abstract body forms, creating a visual system that feels clinical, subtly suggestive, and welcoming to all.
