GROWL

BRAND WORLD CREATION & PACKAGING DESIGN

DESIGNER: Concept > Design > Brand World Creation

BRANDOPUS © 2025 HappyCo.

The frozen appetizer aisle is lacking personality, innovation, and flavor—dominated by bland options with declining quality. Growl is designed to capture the attention of younger, flavor-craving consumers. A bold new brand of air-fryer-optimized poppers, it delivers flavor packed multi-sensory satisfaction that will have you growling after every bite.

The fun is in the process…

Bite into the creative process that led to Growl and and other flavorful concept directions.

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